How it works
As you progress through your Public relations career, what you learn through a CIPR qualification will enable you to become a forward-thinking, strategic communicator.
- Deepen your knowledge and understanding of professional PR practice, tactics and strategy in a range of contexts and for a range of audiences and purposes;
- Develop a framework for strategic and critical thinking that will enable you to make an effective, ethical and responsible contribution to your organisation;
- Draw upon PR principles, models and concepts to create, implement and evaluate effective communication and management strategies;
- Critically analyse current issues relevant to the field of public relations to produce insightful contributions to the debate.
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