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Becoming a Certified Digital Marketing Professional. The Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career. Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

This Digital Marketing Program is aimed at:

What Will You Learn?

By the end of this program, you will be able to:

  • Increase your website’s visibility through search engine optimization techniques
  • Drive qualified traffic to your website through pay-per-click advertising
  • Execute social video and digital display campaigns
  • Capture, segment, and manage email subscribers in order to plan and execute a successful
  • Email marketing campaign
  • Use suitable social media channels for different business goals and objectives
  • Measure and optimize your social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business
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Module Overview

Introduction to Digital Marketing

Module Info & Overview

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Cultural Research
  • Connecting with the Customer
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Content Marketing

Module Info & Overview

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

  • Content Marketing Concepts and Strategy
  • Developing a Content Marketing Plan
  • Publishing and Distributing Content
  • Using Content Research to Find Opportunities
  • Creating and Curating Content
  • Metrics and Performance
  • Establishing Content Intent
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Social Media Marketing

Module Info & Overview

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

  • Key Social Platforms for Digital Marketing
  • Growing and Engaging an Audience
  • Developing Data-Driven Audience and Campaign Insights
  • Setting up a Social Media Experience for a Business
  • Creating and Optimising Social Media Campaigns
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Search Engine Optimisation (SEO)

Module Info & Overview

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and at top of the mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

  • SEO Fundamentals
  • Keywords and SEO Content Plan
  • Measuring SEO Performance
  • Aligning SEO and Business Objectives
  • Optimise Organic Search Ranking
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Paid Search (PPC) using Google Ads

Module Info & Overview

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

  • Fundamentals of Paid Search
  • Search Campaign Management
  • Paid Search Campaign Measurement
  • Paid Search Campaign Creation with Google Ads
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Paid Search (PPC) using Google Ads

Module Info & Overview

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

  • Fundamentals of Display and Video Advertising
  • Google Display Network and Video Ad Formats
  • Creating and Managing a YouTube Channel
  • Creating Display and Video Campaigns
  • Targeting Display and Video Campaigns
  • Measurement and Optimisation
  • Reporting on Display Campaign
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Email Marketing

Module Info & Overview

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

  • Email Marketing Fundamentals
  • Email Design
  • Testing and Optimising an Email Campaign
  • Tools and Strategy
  • Creating an Effective Email Campaign
  • Marketing Automation
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Website Optimisation

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

  • Web Design and Website Optimisation
  • Design Principles and Website Copy
  • Publishing a Basic Website
  • User-Centred Design and Website Optimisation
  • Website Metrics and Developing Insight
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Analytics with Google Analytics

Module Info & Overview

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

  • Web Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Monitoring Campaigns with Google Analytics Reports
  • Setting Goals with Google Analytics
  • Analysing and Recording Google Analytics Data
  • Using Google Analytics 4
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Digital Marketing Strategy

Module Info & Overview

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

  • Digital Strategy Fundamentals
  • Setting Strategy Objectives and KPIs
  • Digital Strategy Research
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy
  • Forecasting performance
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Got Questions?

Who should take the Professional Diploma?

Anyone can apply for this course, no background in a related discipline is required. The aim of the Professional Diploma is to enable you learn everything you need to know to kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

I am not IT savvy, Is this course technical?

No, considering it is not a programming course and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing and helps you to understand digital tools that you can use to promote products and services.

What are the benefits of taking the Professional Diploma?

Professionals that add DMI certification to their CV can:

  • Improve marketing career prospects
  • Earn a higher salary
  • Go for a promotion
  • Go for a new role
  • Start a new career in digital marketing

Why choose Simon Page?

Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa.

We currently operate in 3 countries (Kenya, Ghana and Nigeria) offering the Chartered Institute of Marketing CIM-UK, Chartered Institute of Public Relations CIPR-UK and Digital Marketing Institute DMI Ireland qualifications.

How is the program assessed?

The Professional Diploma in Digital Marketing is assessed by one three-hour exam administered by DMI’s computer-based testing partner, Pearson Vue and their global network of test centers.

WIll my qualification be recognized?

This Certification is recognized, secure and stands up to scrutiny by any employer, manager or HR professional on any continent.

The award has been credit rated by SQA (Scottish Qualification Authority) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

So far, the DMI has certified over 20,000 professionals from over 1,000 cities in the world.

Where is the venue of the training?

Simon Page College of Marketing, Barclays Plaza, 16th Floor, 25420 Loita St, Nairobi, Kenya

What will I take away?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

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