Innovation in Marketing – You will be able to understand the relationship between marketing and innovation and recognize the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

Marketing & Digital Strategy – You will be able to recognize the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision-making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision-making, to the implementation of plans across both traditional and digital channels.
Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Sustainable Marketing – The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organization can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as key stakeholders) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.
The module will equip you to plan, resource and execute key actions, and communicate how and why your organization is responding to the evolving sustainability agenda.​