Level 3 Foundation Certificate in Professional & Digital Marketing
Overview
The CIM Level 3 Foundation Certificate in Professional & Digital Marketing is designed to offer progression to all Level 4 CIM qualifications. Successful completion of the Level 3 CIM qualifications will establish the knowledge, skills and understanding to be able to perform at a ‘Marketing Assistant’ level position and to carry out an essential and successful professional marketing role within the workplace.
Study Options and Start Dates
Intakes: There are 4 intakes in a year – January, April, July and September.
What’s Involved
The CIM Level 3 Foundation Certificate in Professional & Digital Marketing has 2 modules and takes approximately 6 months to complete. By taking all the three modules, you can gain the CIM Extended Foundation Certificate in Professional & Digital Marketing.
It is not necessary to have any previous experience or knowledge of marketing to study these Level 3 qualifications. So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, these qualifications at Level 3 are the right choice for you.
The assessment methodology for all modules at this level are Onscreen assessments utilizing either Multiple Choice Testing or Scenario-driven short and extended answer response tests. All assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Marketing Essentials
Gain understanding of key marketing concepts and terminology. Learn about marketing’s role in organizations, factors influencing buying behavior, and components of the marketing environment. Develop skills to identify and utilize relevant market information. Explore the marketing mix and its practical applications.
Content and Channels
Explore various content types and promotional channels in marketing. Learn to recommend appropriate channels based on business objectives and target audiences. Develop skills to plan content that aligns with business goals. Understand the relationships between content and channels, and their suitability for different marketing scenarios.
Marketing Insights
Introduction to core concepts and techniques in marketing research and customer insights. Learn about different research types and methods used by marketers to monitor trends and support decision-making. Explore consumer behavior’s role in marketing, considering social, cultural, and technical factors. Examine macro marketing trends and ethical considerations in market research.
