Digital display advertising is a quick and efficient way to get your business noticed online. However, there are a few things you need to know in order to stand out in a sea of ads. These tips well make digital display advertising work for you.
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Make use of high quality images
As the name suggests, digital display advertising relies heavily on visuals. In order to stand out you need to invest in high quality images for your ads. This might mean hiring a graphic expert to come up with tailored images and designs for your ads. Giving your online ads a professional look gives a potential customer the confidence to try your product or service out.
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Be personal and creative
With digital display advertising, customers love it when they feel the ad is talking to them. They will appreciate that personal touch. Sometimes all it takes is a touch of relevant humor that will capture their attention. Experiment with different types of copy and choose one that works well.
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Relevant linking
In digital display advertising the goal is to convert into sales. This means that when customers click on your ads it should take them to where the ad promised. Do not waste their time by having them browse through the home section when the ad talked about a specific product. Link them directly to the product. This saves their time and increases their chances of making a purchase.
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Constant testing
Digital display advertising like everything else digital is always evolving. There is no sure way of doing things so your best chances lie in testing. Run different kinds of ads at the same time targeting different people. Change aspects in your creatives and copy. Be constantly optimizing your ads and see what works. This will give you a better chance at success as opposed to just running one continuous ad.
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Adhere to your business branding
As mentioned, digital display advertising is purely visual. However, it is important to stick to brand colors when creating your images. This will allow people to quickly relate the brand to the ad. If the core color of your brand is red do not start using creatives that are set in green. This might confuse your customers and will affect the overall performance of the ad.
You can learn more about digital display advertising through an intense 3 week digital marketing course.
