Lately, more and more businesses are switching to or adopting a project-based paradigm. This is in a bid to achieve their business goals. This has been triggered by a growing demand for efficiency in utilization of time and resources. Project management is used to initiate,...
Simon Page yet again receives commendations for the July 2021 cohort CIPR results with a 95% pass rate. What exactly do you understand by a career in PR? Have you ever interacted with anyone in the PR sector and what was your experience? Why is...
Have you ever purchased an item as a result of watching or listening to solutions a certain product will offer? What are some of the content marketing tips you swear by? If you proceeded to make a purchase because of the influence of a review...
If you’ve been struggling to get return on investment (ROI) from your Google AdWords campaigns, then you are not alone. Pay Per Click (PPC) advertising can be frustrating and requires knowledge and research to create a strong strategy that can generate quality leads for your...
Attaining the Chartered Marketer status is every marketer’s goal. The Chartered Marketer status recognizes the marketers who achieve the highest level in the Marketing profession. It demonstrates a commitment to keeping up-to-date, and is awarded on a combination of marketing experience and qualifications. Some people...
Communication plays a vital role in effective public relations. It is very important to communicate effectively so that both parties are on the same page. Those who are in the management spectrum should be held to a higher ethical standard. They need to be held...